The question every executive leader (eventually) asks their GSO team: “What is the monthly volume for this [topic]? ” It’s a reasonable question. In SEO, keyword volume was step one.
Christopher Yee
marketing = engineering(product, data, story)
Testing in production since 2010.
-
Prompt Volume Won't Save You -
The Agentic Telephone Game: Cautionary Tale Remember the telephone game ? One person whispers a message, it passes through a chain of people, and by the end “together we will make a world of difference” becomes simply “haaaaa.
-
Upstream: the strategic advantage for LLM prompt tracking Generative AI is reshaping how customers discover brands and products. For marketing leaders and data/analytics product managers, channel influence now hinges on a fundamentally new dimension: prompt tracking to measure how often and in what contexts brands appear in AI-generated responses.
-
Laboratory vs Factory: Rethinking Product Management If you’ve spent any time building products - whether internal tools, customer-facing apps, or the latest machine learning feature - you’ve probably seen this movie before: a burst of creative energy, a flurry of prototypes, and then…silence. The product sits unused, gathering digital dust while the team wonders why adoption never took off.
-
Recreating plots in R: Coast FIRE Grid The tl;dr about Coast FIRE … Coast FIRE is when you have enough in your retirement accounts that without any additional contributions, your net worth will grow to support retirement at a traditional retirement age. I encourage everyone to read up on this very interesting personal finance concept!
-
From Mega-Prompts to Micro-Agents A few months ago, I found myself trying to wrangle a large language model (LLM) into doing my bidding with what can only be described as a “mega-prompt. ” If you’ve ever tried to fit an entire workflow, context, and all possible edge cases into a single AI prompt, you’ll know the feeling: somewhere between optimism and mild dread.
-
Why GEO Misses the Mark in the Age of AI Search Hot take: The term “Generative Engine Optimization” (GEO) feels like a phrase invented by a committee who couldn’t agree on what the future actually looks like. The whole thing sounds like someone threw “generative AI” and “search engine optimization” together in a blender just so they could charge their clients more.
-
10x SEM performance: unlock the power of your own data This piece originally appeared in FT Optimize on June 25th, 2020. With each passing year the utility of third-party cookies continues to decline as it faces barriers from web browsers and government regulation.
-
Google Ads: digging deeper into target ROAS bidding This piece originally appeared in FT Optimize on June 7th, 2019. Google has made a concerted effort to get more advertisers to switch over to their “smart bidding” platform.