For the past couple of weeks I completed a whole slew of phone and on-site interviews with potential employers who wanted to hire me as an entry-level SEO/SEM Analyst. A recurring question amongst my interviewers was, “what do you think are the most important factors to look at for search engine optimization?” With that in mind, you will find below what I consider to be the Top 5 Important SEO Fixes that anyone with a website can work on immediately. ...

I appear to have stumbled across a search engine algorithm mystery when it comes to getting my pages ranked. In a matter of three days I was whomped (is that a word?) off the charts by Google for lord knows what factor. In spite of this, I gained rank elsewhere on their SERPs. Every search engine has their own unique crawl rate and algorithm but I didn’t realize there was such a BIG difference between the three major search engines (Google, Yahoo!, Bing) until I discovered the following: ...

Approximately two weeks ago I completed my telephone interview with a search engine marketing company for the position of Pay-Per-Click (PPC) Specialist. You can read the first part of my series at SEM/PPC Job Interview, Part 1 to get yourself up to speed. A few days after my initial phone interview, I was notified via e-mail that I had advanced to the next part of the hiring process and they required me to pass yet another telephone job interview with the VP of Marketing. Scary! Why? Because I don’t know the first thing about marketing principles and theories. It’s all quantum astrophysics to me! I was literally shaking in my pants for the entire week and did nothing but read all the marketing 101 guides I could find online. ...

Today, SEO Christopher Yee begins a new initiative - FREE SEO Website Analysis ! I will be combing the world wide web every few days to offer FREE search engine optimization website reviews. The goal of this? To put my new-found knowledge to the test while offering pro bono SEO services to website owners. What have they got to lose, right? It’s a win-win situation for everyone! Our first lucky winner for this free site review is Wayfare Tavern! Located in the heart of San Francisco’s Financial District, Wayfare Tavern is owned and operated by Chef Tyler Florence. The restaurant features authentic American cuisine inspired by dishes from the 20th century. Anyways, on with the website review! ...

This is just Part 1 of my X part series of posts in obtaining the position of PPC Analyst for a SEM company based in southern California. And by X it means I don’t know when I’ll be getting the cut which will abruptly cause an end to this series. About a week ago ago I replied to an advertisement on Craigslist for an entry level position as a PPC Analyst for a southern California performance marketing company. With all honesty, I never expected to hear from them but to my pleasant surprise, they scheduled me for a phone interview the day after with their department’s SEO Manager and Pay-Per-Click (PPC) Specialist. It was an early Christmas for me! ...

Before the beginning of my SEO journey, I had discovered the art and science of Search Engine Optimization a few months back when I was sifting through the Marketing/PR/Ad job postings on Craigslist and stumbled upon a posting titled SEO Analyst. Intrigued, I Google’d the term and digested a litany of blogs and articles related to SEO where I learned that terms like ROI and traffic conversion isn’t a sexual innuendo. This blog post answers my 3-month old question, “What is SEO?” But first, we’ll need a quick history lesson. ...

Hey there! Since this is my first blog post for SEO Christopher Yee, I find it only appropriate to detail a little bit about myself and what I’ll be blogging about. For starters, my name is Christopher Yee and I was born and raised in good ol’ San Francisco, CA. I graduated from the University of the Pacific in Stockton, CA with a double major in International Relations and Asian Language Studies - Mandarin Chinese. Just like all other college graduates out there, I am currently working in an industry wholly unrelated to my major. ...