This is just Part 1 of my X part series of posts in obtaining the position of PPC Analyst for a SEM company based in southern California. And by X it means I don’t know when I’ll be getting the cut which will abruptly cause an end to this series. About a week ago ago I replied to an advertisement on Craigslist for an entry level position as a PPC Analyst for a southern California performance marketing company. With all honesty, I never expected to hear from them but to my pleasant surprise, they scheduled me for a phone interview the day after with their department’s SEO Manager and Pay-Per-Click (PPC) Specialist. It was an early Christmas for me! ...

Before the beginning of my SEO journey, I had discovered the art and science of Search Engine Optimization a few months back when I was sifting through the Marketing/PR/Ad job postings on Craigslist and stumbled upon a posting titled SEO Analyst. Intrigued, I Google’d the term and digested a litany of blogs and articles related to SEO where I learned that terms like ROI and traffic conversion isn’t a sexual innuendo. This blog post answers my 3-month old question, “What is SEO?” But first, we’ll need a quick history lesson. ...

Hey there! Since this is my first blog post for SEO Christopher Yee, I find it only appropriate to detail a little bit about myself and what I’ll be blogging about. For starters, my name is Christopher Yee and I was born and raised in good ol’ San Francisco, CA. I graduated from the University of the Pacific in Stockton, CA with a double major in International Relations and Asian Language Studies - Mandarin Chinese. Just like all other college graduates out there, I am currently working in an industry wholly unrelated to my major. ...