Advent of Google Instant
A few days ago, Google introduced Google Instant to the search world. In essence, Google Instant’s purpose is to decrease search time for searchers, make accurate predictions and and procure results instantly. For example, when I type the letter “T” in my search bar, search results show up instantly for “Target.” When I add the letter “I” to the “T,” results come up for “Time.” Google Instant is also localized - meaning if you hit “W,” the SERP would have weather reports for your city. Pretty cool stuff if you ask me. ...