10x SEM performance: unlock the power of your own data
This piece originally appeared in FT Optimize on June 25th, 2020. With each passing year the utility of third-party cookies continues to decline as it faces barriers from web browsers and government regulation. The current system still works and there will be alternatives but it is always best to start preparing for the new status quo. FT Optimize believes that the best way to maximize SEM ad revenue is to use first-party data. ...