Miscellaneous

With the year coming to a close and 2019 just around the corner, I thought I would try something new and reflect back on the defining moments of my 2018 - along with my $0.02. I do not compose enough of this (or my personal thoughts) in written format but I recently migrated my blog from WordPress to Hugo so this is a good a time as any. Lucky to work with some of the smartest digital marketing folks in fintech It’s rare to find the perfect team. I always thought it was a load of crock from techies who wrote on Medium and have everyone go on some wild goose chase. ...

TL;DR implementing a system to “drive” (e.g. creating a team or process) and “celebrate” (e.g. recognition awards because let’s be real those are just popularity contests) innovation is counter-productive to progress and I firmly believe this can only be fostered via company culture, environment, public forum, mind share, etc. What is innovation? I define it as the application of an idea in a useful and novel way to ensure an entity remains relevant while fundamentally changing the way it is perceived. ...

I attended MozCon 2017 last month where it’s always a blast to reconnect with old colleagues and make new friends. That being said, this isn’t going to be your typical feel good post or conference recap. Instead, it’s going to be an observation about conference diversity, specifically MozCon. CONTEXT I attended my first MozCon back in 2013 with SEOgadget (now BuiltVisible) where it was also Moz’s first time hosting the conference at the Washington State Convention Center in Seattle. I don’t recall the exact numbers but I’d venture a guess it was anywhere between 800-1K attendees. It didn’t feel too large where you’d get lost in the crowd but it was intimate enough. ...

This post is super late but if you didn’t know already I left my short tenure with Macy’s earlier this month and joined the SEOgadget family! You can read my first SEOgadget blog post here. I’m helping out Laura Lippay expand the US office so I’ll be getting a taste of both agency and startup life. Business is already booming and I’ve got so much work ahead we are looking to hire another Organic Search Strategist. Yes, that’s right - I need a partner in crime! ...

There are many pivotal moments in a life time and one of mine occurred earlier this month when I made the difficult decision to resign from CafePress as the in-house SEO Analyst. After nearly two years of dedicated service I felt my time was up as my professional long-term vision no longer aligned with company goals. This is not to say CafePress wasn’t a great place to work. In fact, that could be further from the truth because I absolutely LOVED my time there. I worked with some of the brightest minds in the online marketing industry and learned a lot from everyone. ...

Update: Conference has unfortunately been cancelled. I don’t have anything major to share this month besides the fact that I will be attending Distilled’s SearchLove conference in San Francisco (not an affiliate link). I am super excited about it and can’t believe it’s less than 1.5 months away! If you plan to attend please let me know and we’ll meet up. Date: June 18th-19th, 2012 Location: David Brower Center, Berkeley, CA Price: $849 Speakers (I look forward to): Tom Critchlow, Rand Fishkin, Wil Reynolds, Annie Cushing, Justin Briggs, Kate Morris Sessions (I look forward to): Advanced link building strategies, latest ways to measure and action your metrics, link building in the age of social media, integrating social media into your SEO activities The only gripe I have with their marketing scheme is the fact that** BERKELEY IS NOT SAN FRANCISCO**. It is a 30-45 minute drive away from The City….what an insult to us San Franciscans so get it right ya bloody blokes!

Happy new years eve, everyone! To continue my tradition from last year, below are the top funny and interesting search phrases for CafePress in 2011. Enjoy! Funniest Don’t ask me, ask google The sun is trying to kill me Pow! I just shit my pants I eat my road kill Dick cheney eats kittens Barack you like a hurricane I’m sick of hearing what rich people think ...

In the past few months I’ve taken a new interest in learning how to program and code as it applies to SEO. This came out as a need to research and evaluate SEO campaigns in a scalable manner where popular SEO tools didn’t work for my situation or I had no engineering resources available. It was like I had both hands tied behind my back. For example, I found myself asking certain questions and performing SEO fixes that were very labor intensive. What is the redirect destination for a list of 200+ URLs? How many links are pointing to the new location? And to take it further, how many times were those pages crawled by Google in the last month? ...