Follow along with the full code here A number of people have approached me over the years asking for materials on how to use R to draw insights from their search engine marketing data. Although I had no reservations giving away that information (with redactions) it was largely reserved for internal training courses at my previous companies. This guide is long overdue though and is meant to address a few things on my mind: ...
Just like the natural world SEO traffic adheres to a Power Law, more commonly known as the long-tail or the 80-20 rule for you MBAs. Applying this to search, it means approximately 80% of your organic traffic is attributed to the top 20% of your keywords. When you visualize this type of data though an inherent problem occurs… …the number of visits for the head terms far exceed that of the torso and tail keywords, thus rendering the graph useless. And if you wanted a YoY comparison of your SEO performance? ...
After delaying the Google Analytics Individual Qualification exam for an entire year, I finally decided to get it over with and I passed! Here’s a screenshot of the certification PDF they sent me. GAIQ Certificate Below is my score card for the GAIQ test results. GAIQ Results In retrospect, I should’ve used the remaining 45 minutes to double check my answers and boost up my score but my over-confidence convinced me otherwise. At least now I know I should read up on E-commerce Tracking - probably got dinged for the technical Javascript implementation questions. ...